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Liz Heath

FelCor Annual Report

FelCor Lodging Trust, Inc. is a real estate investment trust with a diversified portfolio of primarily upper-upscale hotels and luxury hotels. For their 2014 Annual Report FelCor requested a book that had the feel of a 'coffee table' book. They requested a layout that looked sophisticated and upscale, and let the photography of their upscale properties really stand out. The concept for this book was Our Vision Unfolding as 2014 was a monumental year for the company. A gatefold allowed room for a three page timeline recapping all of the notable achievements for the company throughout their history. The book was printed on a satin Utopia X sheet, for both the cover and main pages. The printing was four color with a spot color and metallic spot and was finished with a soft touch varnish and gold foil stamp to really make the piece feel luxurious. FelCor also requested formatted financials, which is every designer's annual report dream.