Cougar is a line of paper produced by Domtar that is positioned as an economical uncoated paper that produces high quality results when printed on. Domtar first approached us about this paper promotion as a very opened ended project with an end goal to re-introduce Cougar paper and define a new tone for their brand. This concept, Cougar is Cougar, a whimsical way to redefine Cougar, where the word 'cougar' becomes everything good that you want your paper to be. For example things that are smooth are cougar, things that are rough are not. This loose illustrative style was really fun to create, it was appropriate for the conversational and edgy tone of the language used in the book. All illustrations were created specifically for this piece.